Bonnet Springs Park

branding
website
video
print

Picture a place, close to downtown Lakeland, where mother nature’s healing powers are revealed through magnificent giant oak trees and a clear gurgling stream that rises out of the earth and flows to a lake below.

A very special regional park that will provide social and economic benefits, exhibit a blend of urban and natural characteristics, and improve the quality of life for future generations of Lakeland, FL. We are thrilled to be a strategic marketing partner of this exciting development.

the client

Bonnet Springs Park is a 501(c)(3) organization located in the heart of Lakeland, FL. This incredible undertaking is sure to be a game-changer for Central Florida and our agency has the unique privilege to be their brand managers as they build-out and eventually open the Park to the public. The mission of Bonnet Springs Park is to enrich the community through nature, culture, recreation, and education. Bonnet Springs Park serves to unify the city’s diverse population, offering public spaces that serve the needs of many by providing engaging and diverse opportunities in education and recreation to residents and visitors.

BSP Logo
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the branding

Our team was tasked with creating and implementing a brand identity and strategy that Bonnet Springs Park can carry forward for years to come.
 
As the idea for Bonnet Springs Park was born under a legendary centennial Grandfather Oaktree, the inspiration for their logo came naturally. An aged tree that has seen many years, but stands full of life; a common ground and place of play, stable, for generations to unite, tied together with a playful, yet more traditional font. A symbol of longevity, humble beginnings, patience, faith, power, endurance, and strength, the oak tree is a connection to the strong history of the land.

brand colors

  • 7a9a01

    Pantone 377

    CMYK - 41, 0, 100, 22
    RGB - 122, 154, 1

  • Pantone 447

    CMYK - 70, 57, 63, 65
    RGB - 55, 58, 54

PMS 337: A vibrant, modern green to resemble the naturistic elements that a park portrays, such as life, energy, and growth.
PMS 447: A deep grey tone to contrast against the bold green, a color of timelessness and sophistication, much like Bonnet Springs' eventual legacy.

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the website

As a nonprofit organization, our main focus of building out Bonnet Springs Park's website was to create it with the donor in mind. Ease of use and functionality play a crucial role in nonprofit websites, driving them to be primarily donor-focused. As you peruse the website, the donate button is easily accessible throughout each page the user navigates as they're taken on a journey to discover the history, vision, and mission of the Park. As the Park continues development, its current website was purposely built to be easily adaptable in order to keep the community updated with each milestone. Escape, engage and explore the elements that makeup Bonnet Springs Park’s brand by visiting their website. 

click here to view the live site
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