Citizens Bank & Trust wealth management print campaign

Citizens Bank & Trust provides wealth management services that is unmatched in the marketplace. Our agency was tasked with marketing these wealth management services to the public, showcasing the expanded service offerings. A print campaign was created that speaks to the viewer with hero images, supported by copy to evoke an emotional response about the future. The campaign was built around the tagline “You have assets, we should be one of them”, a subtle reminder of what is truly important.