MaryJane Ragusa

Social Media Manager, Tinsley Creative

Ad Spend

Ad Budget for Brands in 2020: To Spend or not to Spend?

By MaryJane Ragusa / July 8, 2020 / Comments Off on Ad Budget for Brands in 2020: To Spend or not to Spend?

2020 is a time for change. It definitely wasn’t anticipated change, especially for companies advertising budgets. In fact, before COVID-19, 2020 advertising budgets were expected to increase across traditional media such as radio, television, and publishing houses. Watching consumer trends change has been interesting but obviously concerning for many brands. Making the shift to digital […]

designing a brand

Designing Your Brand Identity: 5 Tips from a Designer

By MaryJane Ragusa / June 24, 2020 / Comments Off on Designing Your Brand Identity: 5 Tips from a Designer

A brand’s identity is heavily based on memorable design elements. Think about it, an identity is what makes an individual or company ultimately recognizable to others. A good example would be how you present yourself to others. How would your friends describe your style and overall demeanor? Now take those same questions, and apply them […]

brand

Brand Growth in 2020: Looking Ahead at the Bigger Picture

By MaryJane Ragusa / June 12, 2020 / 1 Comment

How are you? No really, we want to know. Consider this our half-way through the year check-in. We won’t sugarcoat that 2020 has undoubtedly been one of the most unpredictable years not just in the world of marketing, but for everyone. While this year has thrown a plethora of challenges our way, we like to […]

video

The Art of Video: Q&A with a Video Editor

By MaryJane Ragusa / May 27, 2020 / Comments Off on The Art of Video: Q&A with a Video Editor

In our previous video blog, we discussed the beginning stages of creating a top-notch video with the art of scriptwriting and storyboarding. We’d be remiss to skip over the most important final parts: editing and post-production. Video Editor Anthony Sassano provides detailed tips and insight when it comes to finishing your masterpiece.  Q: What video editing […]

facebook groups

Facebook Groups: How Your Brand Can Benefit By Joining Them

By MaryJane Ragusa / May 15, 2020 / Comments Off on Facebook Groups: How Your Brand Can Benefit By Joining Them

Social media is an advertising powerhouse. It’s changing the way brands communicate and display their personalities every single day! With platforms like Facebook, Instagram, Twitter, and LinkedIn, there are several ways to reap the benefits that each channel provides your brand, but one stands out among the rest as far as community-building goes; Facebook. With […]

video

Video: The Powerful Tool You Should Be Using

By MaryJane Ragusa / May 4, 2020 / 1 Comment

Successful video content is one facet of marketing that most brands should have in their back pocket. In a recent HubSpot Research study, more than 50% of consumers want to see videos from brands more than any other type of content. That’s a lot, and the key to video success? Authenticity. If that still hasn’t […]

digital marketing

Business As Usual: Shifting Your Digital Marketing Plans

By MaryJane Ragusa / April 14, 2020 / Comments Off on Business As Usual: Shifting Your Digital Marketing Plans

COVID-19 has inundated our news feeds, television screens, and even print materials. It’s pretty surreal to be going through a pandemic globally. Think about it. Every person in the world is feeling the impact of this virus. We think this brings a whole new meaning to the saying “we’re in this together.”  Seriously, just here in our community […]

website

Is Your Website Providing the Best User Experience?

By MaryJane Ragusa / April 8, 2020 / Comments Off on Is Your Website Providing the Best User Experience?

With a sudden global surge of traffic in the digital space, now is the time to ensure your website is responsive and optimized for the best user experience. As a whole, we’ve never globally experienced a spike quite like this and it’s hard for any company that isn’t prepared. Kids are in virtual school with a […]

brand

Realigning Your Brand’s Communication Strategy During COVID-19

By MaryJane Ragusa / March 27, 2020 / Comments Off on Realigning Your Brand’s Communication Strategy During COVID-19

It’s no question that the world around us has shifted in ways none of us could possibly imagine. The novel coronavirus has impacted not only our daily lives, but the future of many businesses as well. We’re all doing our best to revamp communication strategies and figure out the best ways to work remote to practice social […]

branding

#ForYourBrand: Serving Over Selling

By MaryJane Ragusa / March 27, 2020 / Comments Off on #ForYourBrand: Serving Over Selling

For months, our team has been crafting a new campaign to better serve our clients. #ForYourBrand was born from the idea that no matter what the situation, our team will always be there to turn your brand’s dream into a reality. From social media, web design, print, and more, the Tinsley team is here to […]

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